How Likes and Retweets Can Lead to Meaningful Conversations

Your best prospects are the people who are already engaging with and following you. If people like, favorite, share or retweet something you posted – it’s their way of coming over to say “hi” in a crowded room. When you’re looking to push people through the funnel, this is where you should start.

You can use tools like SocialBro, Tweetbe.at, Twtrland and Twitonomy to segment your Twitter followers by interest, biography and activities to find prospects and influencers who are already following or engaging with you.

Fanpage Karma and Quintly can help you find these people on Facebook, Google+ and LinkedIn.

Create Twitter lists of people you want to engage with to keep track of all of your options and opportunities.