Don’t let size fool you, a team is only
as big as it needs to be.


Angela, Creative Director

With 20 years’ experience in the design industry under her belt, Angela decided to launch Design Simplified in 2013. Some of the big dogs she’s run with include FNB, Simba and Tupperware. Since that ‘ole faithful day in 2013, she’s racked up more well-known clients, like Westpack, Petzone, (if you meet her you’ll know why she’s stoked on this one) Hippo Advisory Services and Genio Coffee Roasters (another topic that Angela is passionate about). She has also managed to build her whole team from ground-up, encouraging young creatives to delve deeper into their talent. Did we mention she lives, breathes and loves Melville with all her heart?

Lynn, Financial & Human Resources Director

Still waters… Deep ground. A diplomat at heart; Lynn cannot tell a lie. That’s why she’s the best person to ask if your bum looks big in those pants, granted you’re looking for the truth. We chose her to run our HR department because of her eternal sweetness and natural way of giving our clients what they want. Not a line out of sight and never missing a beat: Our Lynn. 

Creativity Pumps through the DS heart

Identity Design

We create engaging brands and visual identities enabling clients to market their business effectively. We make you look good.

Graphic Design

Visual communication is problem-solving with the use of type, space, image and colour. We are designers.

Scope & Planning

Think of it like building a house. Is it one room or a multi-story tower? Is it print or digital? Meticulous planning defines the scope. We are planners.

User Experience & Interface Design

Good design is invisible. We create meaningful experiences by focusing on what people want. Some call them users. We call them people.

Website development

Responsive or mobile-first websites, applications, eCommerce, API integrations, databases, custom builds and content management systems. We are developers.


The message is everything. We can write it, draw it, video and photograph it. We are creators.

Content Management

Design Simplified works with a team that has experience in Wordpress, Wix and Shopify development. Crafting responsive, engaging web experiences for small, medium and large businesses.


We optimise for organic search and partner with specialists to give it visibility. We hit the target.


We uncover meaningful patterns in data to improve business performance. We are translators.

Support & Maintenance

New projects are just the start of a client relationship. It doesn’t end after delivery. We are client-focused.

Identity Design

We create engaging brands and visual identities enabling clients to market their business effectively. We make you look good.

Web Hosting

We provide fully managed, cloud-based, scalable hosting services. From single page sites to complex data-driven applications. We are trusted.

Powerpoint Presentations

Wow your team, wow your client. Get your message across in the most simple way – the Design Simplified way.

With Design Simplified as your strategic branding partner, you can compete with the big dogs, no matter how big or small your budget. We’re brand-builders; we’re not even ashamed of it. We’ll do anything in our power to make your company more powerful. 

Here are some of the ways our Midas’ Touch can turn your brand into gold:

Brand Identity

  • Brand personality, tone, and voice

  • Brand messaging

  • Visual brand identity

  • Naming

Brand Identity

  • Industry analysis

  • Competitive brand assessment

  • Brand opportunity analysis

  • Audience profiling

  • Primary and secondary research

Marketing Strategy

  • Omni-channel campaigns

  • Media

  • Experiential marketing

  • Communication briefs

  • Budgeting

  • Ongoing brand management support​

Brand Strategy

  • Brand architecture

  • New brand development

  • Positioning/re-positioning

  • Brand experience strategy

  • Brand expansion

  • Launch strategy

  • New product development

Come have a cuppa with us today, see how we can take you from Zero to Hero!